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FlosslyOS Growth Partners

Not running Google or Meta Ads? Meet Anjay and Mel.

We’ve partnered with two dental ads specialists. Anjay runs your Google Ads, Mel runs your Meta Ads, and every lead they bring in lands straight in FlosslyOS, where the automations follow up for you. You just watch your diary fill.

Book a growth call Watch how it works

✓Google Ads from £395 per month
✓Every lead tracked in FlosslyOS
✓Meta and Google analytics in one place

Anjay Google Ads specialist Google Ads

Mel Meta Ads specialist Meta Ads

Why I chose Anjay and Mel for my own clinics

A quick walkthrough of how the partnership works, from your first ad to a booked patient in your diary.

PLAY See In Action

Anjay and Mel personally run the ads for my three clinics. I’ve seen a massive difference in our patient intake and booked appointments.

SA Saba Arif · Founder of FlosslyOS and owner of three dental clinics

A great CRM can’t follow up leads you never get

Lots of the practices we speak to aren’t running ads at all, or they’re paying for ads nobody is watching. Either way, the diary stays emptier than it should be.

No ads running

Without paid ads, new patients have to find you on their own. Most go to the practice that shows up first.

Ads nobody optimises

Ads left to run on autopilot quietly waste budget on the wrong searches and the wrong audiences.

Leads that go nowhere

When enquiries land in an inbox or a spreadsheet, slow follow-up turns paid leads into lost patients.

Two specialists. One for each platform.

Anjay and Mel work together, so your Google and Meta campaigns are planned as one strategy rather than two separate contracts.

Google Ads

Anjay

Founder, Digital Strategiser

Anjay has a wealth of experience running Google Ads for dental practices across the UK. His job is to get your practice to the top of Google for the treatments you want more of, and to keep optimising your account so every pound of budget brings in as many leads as possible.

✓Search campaigns built around your treatments
✓Ongoing optimisation of keywords and bids
✓Cutting wasted spend on the wrong searches
✓Monthly reporting against cost per enquiry

Meta Ads

Melanie Stanton

Our Meta Ads queen

Mel is a bilingual digital marketing professional with an MBA in Finance and experience across Google Ads, Meta Ads, PPC optimisation and performance analytics. She brings a thoughtful, commercially focused approach to helping private dental practices attract new patients through targeted, data-driven advertising.

With experience spanning international brands, corporate agencies and entrepreneurial ventures, Mel focuses on reaching the right audiences, maximising ad budgets and driving measurable growth.

✓Facebook and Instagram lead campaigns
✓Local and lookalike audience targeting
✓Creative and offer testing

Your practice isn’t just another number

Anjay and Mel are independent consultants, not a big marketing agency quoting you thousands of pounds a month. You work directly with the two specialists running your ads, and they work to whatever budget suits your practice.

They work to your budget

No huge retainer and no pressure to spend more. If your ad budget is small, that’s not a problem: they’ll optimise every campaign to spend as little as possible and bring in as many leads as possible.

One-to-one, every time

You get one-to-one consultations with the people actually building your campaigns, not an account manager passing messages to a team you never meet.

Your practice at the heart of it

Anjay and Mel take on a focused list of practices, so yours gets real attention: they learn your treatments, your area and your goals, and build every campaign around them.

Typical marketing agency

Anjay and Mel

Who runs your ads

Typical agency: Often a junior account manager; the senior people from the sales pitch are rarely in your account week to week

Anjay and Mel: ✓Anjay and Mel personally, the experienced specialists you meet

Attention

Typical agency: Ad managers commonly look after 8 to 15 accounts each, so each one gets a few hours a week

Anjay and Mel: ✓One-to-one consultations and a focused client list

Cost

Typical agency: Google Ads management often £500 to £1,500 a month, on top of other retainers

Anjay and Mel: ✓Google Ads management from £395 a month

Your budget

Typical agency: Packages and minimum spends set by the agency

Anjay and Mel: ✓Built around your budget, however big or small

Who you speak to

Typical agency: An account manager who relays to the team

Anjay and Mel: ✓Directly with the person running your campaigns

Where your money goes

Typical agency: Offices, sales teams and layers of management priced in

Anjay and Mel: ✓Lean, so more of your money works on your ads

Results

Typical agency: A monthly report from the agency

Anjay and Mel: ✓Every lead tracked and followed up in FlosslyOS, with Meta and Google analytics side by side

Agency figures are typical UK market ranges, not any single agency. Sources: Whito UK dentist marketing costs, SaaSHero agency vs freelancer, HawkSEM agency vs consultant.

See the difference in FlosslyOS

On the left, Mel’s Meta campaigns bring in a steady stream of leads, all tracked in FlosslyOS. On the right, boosted posts with no strategy bring in nothing.

FlosslyOS Meta Analytics: 200 leads with Mel’s campaigns compared with 0 leads without campaign support

Illustrative example using sample figures. Results vary by practice, location and budget. Tap the image to view it full size.

From first ad to booked patient

One conversation gets everything moving. We set up FlosslyOS, Anjay and Mel launch your ads, and the leads start arriving where your team already works.

1
Get in touch with us

Book a growth call. We’ll look at your practice, your goals and the treatments you want to fill.
2
We set up FlosslyOS

Your CRM, lead forms and automations are set up and connected to your ad accounts.
3
Anjay and Mel run your ads

Anjay launches and optimises your Google Ads. Mel builds your Meta campaigns on Facebook and Instagram.
4
Your diary fills up

Every lead lands in FlosslyOS, the follow-ups run automatically, and your team books the patients.

Every lead, followed up. Every pound, accounted for.

Most agencies hand you leads and leave. Here, every enquiry goes straight into FlosslyOS, so nothing slips and you can see exactly what your ads are bringing in.

Google Ads Meta Ads

Anjay and Mel bring the leads

Search ads catch patients looking for treatment right now. Facebook and Instagram ads reach local people before they start searching.

FlosslyOS

FlosslyOS follows up

•Every lead lands on its own lead card
•7 touch points over WhatsApp, SMS and calls
•Tasks so your team knows who to call next

Reporting

You see what’s working

•Meta and Google ad analytics in FlosslyOS
•Which campaigns bring leads, and which book
•A fuller diary you can actually measure

Simple pricing, no guesswork

Google Ads management

Growth package with Anjay and Mel

£395 per month, from

Management fee. Your ad spend is paid directly to Google or Meta and is separate.

✓Google Ads account built and managed by Anjay
✓Ongoing optimisation to get you to the top
✓Meta Ads with Mel available in the same package
✓Every lead tracked and followed up in FlosslyOS
✓Meta and Google analytics in your dashboard

Book a growth call

Already running ads?

No problem. Keep your current agency and connect your ad accounts to FlosslyOS, so every lead is still caught and followed up.

→Connect Meta and Google lead sources
→See your ad analytics next to your leads
→Switch to Anjay and Mel any time

Book a FlosslyOS demo

Common questions

Is the £395 per month my ad spend?

No. £395 per month is the starting management fee for your Google Ads account. Your ad budget is paid directly to Google or Meta, and we’ll recommend a budget on your growth call.

Do I need FlosslyOS to work with Anjay and Mel?

The growth package is built around FlosslyOS, because that’s how every lead gets tracked, followed up and reported on. It’s what makes the ads accountable.

Can I have just Google Ads, or just Meta Ads?

Yes. Start with the platform that suits your practice best, and add the other when you’re ready. We’ll talk through which makes sense on your call.

Will I see my ad results?

Yes. Your Meta and Google ad analytics sit inside FlosslyOS, right next to the leads they bring in, so you can see which campaigns turn into booked patients.

How is this different from a marketing agency?

Anjay and Mel are independent consultants. You work one-to-one with the people actually running your ads, they build around your budget rather than a fixed package, and they don’t carry the overheads of a big agency.

What if I don’t have a big ad budget?

Not a problem. Anjay and Mel work to whatever budget suits your practice and optimise your ads to get as many leads as possible from it.

What’s the first step?

Book a growth call with us. We’ll get FlosslyOS set up and introduce you to Anjay and Mel to plan your campaigns.

Not running ads? No problem.

Let’s fill your diary

Get in touch, get FlosslyOS set up, and let Anjay and Mel bring in the patients.

Speak to our Practice Growth Champion Book a free Lunch and Learn

Already running ads? Book a FlosslyOS demo